Live life to the full...

GP Vita aims to create products to inspire and bring joy to life, co-founded by Giovanni Pernice, Giacomo Tontarelli and Nicholas Hill, the unisex fragrance ‘VITA’ is the first product which aims to fulfil this vision.

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Purchase VITA

GP Vita Team

  • Giovanni Pernice

    Giovanni is a BAFTA award winner, a Guinness World Record holder, professional dancer and TV personality.

  • Nicholas Hill

    Nicholas is an experienced marketer and an award-winning designer.

  • Giacomo Tontarelli

    Giacomo is a highly experienced entrepreneur and business leader.
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